How We Generated £2,550 Revenue and 13 Leads With Google Ads For Local Roof Cleaning Business
***IMPORTANT NOTE: At AdsGen Media, we firmly commit to preserving our clients’ privacy. We will protect our client’s privacy by not using their name or business name in this success story or case study.
Client Overview:
Our client is a local exterior cleaning business offering pressure washing, conservatory cleaning, and gutter cleaning services. The business owner expressed a strong interest in expanding their services to include roof cleaning and sought our (AdsGen Media) expertise in setting up and managing Google Ads campaigns to generate leads specifically for this new service.
This case study describes how we improved their Google Ads performance and helped them achieve remarkable results.
Pain Points And Challenges:
- New service offering: The client had recently introduced roof cleaning as a service, and they needed to create awareness and generate leads for it.
- Limited Visibility: The client needed an online presence for Roof Cleaning services, making it difficult for potential customers to find them.
- Strong Local Competition: Several established competitors in the area offered similar services.
- Target Audience With Tight Advertising Budget: Identifying and reaching the right audience interested in Roof Cleaning services was challenging.
Summary
THE CLIENT
⇒ Local Cleaning Business.
INDUSTRY
⇒ Exterior Cleaning.
THE CHALLENGE
⇒ Limited Visibility, Strong Local Competition, Tight Advertising Budget, Generate at least 4 customers in first month.
THE SOLUTION
⇒ Tailored Google Ads with a optimized landing page.
RESULTS
⇒ 13 leads generated, £11.89/lead. Resulting in 6 new customers and £2,550 in revenue in the first month.
Our Strategic Approach:
To help our client achieve their goal of generating roof-cleaning leads, we implemented a strategic Google Ads campaign. Our approach included the following steps:
1. Extensive Keyword Research:
- We conducted extensive keyword research to identify relevant and high-converting keywords related to roof cleaning.
- We prioritized long-tail keywords with local intent to capture potential customers looking for roof cleaning services in a specific geographic area.
2. Customized Ad Campaigns:
- We created dedicated Google Ads campaigns for roof cleaning, ensuring granular control over budget allocation and ad creatives.
- We implemented ad groups for various roof cleaning-related keywords to maintain Ad relevance.
3. Compelling Ad Copy:
- We Crafted compelling ad copy highlighting the client's expertise, competitive pricing, and exceptional customer service.
- We included relevant keywords in ad headlines and descriptions.
4. Ad Extensions:
- We utilized ad extensions, such as location and callout extensions, to provide additional information and encourage users to act.
5. Laser-Focused Targeting:
- Implemented precise geo-targeting to focus on a specific area, maximizing ad spend efficiency.
- We used location-based bid adjustments to give priority to areas with high value.
6. Ad Scheduling:
- We adjusted the ad schedule to display ads during peak hours when potential customers were more likely to search for roof cleaning services.
7. Ad Budget Management:
- We allocated a daily budget that allowed us to maintain a solid online presence without overspending.
8. Conversion Tracking:
- Implemented conversion tracking to measure the performance of the campaign accurately.
- Tracked form submissions and phone calls as conversions to gauge the effectiveness of the ad spend.
8. Daily Monitoring and Optimization:
- We have continuously monitored the campaign's performance, adjusting keywords, ad copy, and bid strategies to improve CTR and conversion rates.
- Implemented negative keywords to filter out irrelevant traffic.
- Adjusted ad scheduling to target peak times for local searches.
Results and Impact:
Our strategic approach to Google Ads campaign management delivered impressive results:
✔️13 High-Quality Leads: Generated 13 high-quality leads for roof cleaning within the campaign’s first month.
✔️6 Roof Cleaning Jobs: Out of the 16 leads, 6 converted into actual roof cleaning jobs for the client and £2,550 in revenue. With an ad spend of just £155!
✔️Excellent Conversion Rate: Achieved a remarkable conversion rate of 12%, demonstrating the relevance of our ads and landing page.
✔️Impression Share Improved: The campaign consistently achieved an impression share of over 80%, indicating a solid online presence and visibility.
✔️Click-Through Rate (CTR): The CTR was well above the industry average, demonstrating the relevance and effectiveness of the ad copy.
✔️Cost-Per-Click (CPC) Optimization: We reduced cost per click (CPC) by 15% through ongoing optimization efforts.
By implementing a well-structured Google Ads campaign targeting specific local regions and using relevant keywords, we generated 16 high-quality leads and secured six roof-cleaning jobs for our client. It boosted their revenue and established a solid online presence for their newly introduced service. The success of this campaign highlights the effectiveness of targeted Google Ads in driving local business growth.
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