From Zero to Hero: How We Helped a Local Pet Store Fetch Success With Google Ads
***IMPORTANT NOTE: At AdsGen Media, we firmly commit to preserving our clients’ privacy. We will protect our client’s privacy by not using their name or business name in this success story or case study.
Client Overview:
A local pet store contacted us to set up & run Google Ads campaigns to direct traffic to their newly updated website, particularly the page showcasing their available animals for sale. Interested buyers could not purchase the animal online. Still, they could view information and locate a nearby store to buy it.
But here’s the twist: Does investing in Google Ads make sense if you don’t sell products online? Based on the positive feedback from our many clients, our answer is a resounding “Yes!” Most of our clientele focus on acquiring valuable leads, even if they don’t sell products directly online.
Pain Points And Challenges:
- Overwhelming competition online for the pet industry.
- Limited budget for advertising.
- The client didn’t sell pets online, so the challenge was to attract leads, not just random clicks.
- Clients wanted to be visible to potential customers without overspending on irrelevant animal-related searches.
Summary
THE CLIENT
⇒ Local Pet Store.
INDUSTRY
⇒ Pet Industry.
THE CHALLENGE
⇒ Limited budget, Reach laser focused audience, Generate good quality leads.
THE SOLUTION
⇒ Google Ads Campaign with custom strategy, Radius Targeting, Affinity Audiences, Re-targeting.
RESULTS
⇒ Increased online traffic, Extended visitor engagement, 50% boosted in-store foot traffic, Spike in phone call inquiries.
Our Strategic Approach:
The local pet store contacted us to create a tailor-made Google Ads campaign that would increase visibility and bring in qualified leads. Here’s how we tackled it:
✔️Consultation and Client Collaboration: We started by consulting comprehensively with our client. Understanding their objectives, we set the stage for a highly targeted Google Ads campaign.
✔️Laser-Focused Campaign Design: We meticulously crafted the Google Ads campaign to direct users to the client’s website (Specific landing page). This strategy allowed us to track users’ engagement with the ads within specific website areas.
✔️Strategic Ad Scheduling: To maximize effectiveness, we scheduled ads to run throughout the day, making bid adjustments based on the time of day. We ensured our client’s ads were displayed prominently during peak search times.
✔️Radius Targeting: Recognizing that people are often willing to journey to meet their new furry friend, we deployed ads within an expansive radius around the client’s stores.
✔️Affinity Audiences: We specifically targeted audiences passionate about pets, ensuring the right eyes were on our ads.
✔️Gmail Ads: We reached potential customers where they spent their digital time in their inboxes.
✔️Mastering Negative Keywords: A comprehensive list of negative keywords eliminated clicks from individuals not interested in buying pets. This precision targeting saved our clients’ valuable ad budget.
Results and Impact:
The impact of our strategic approach was evident:
✔️Increased Online Traffic: Thanks to our strategic Google Ads campaign, the local pet store experienced a surge in traffic to its website.
✔️Boosted In-Store Foot Traffic: The campaign didn’t just stop at increasing website visitors; This resulted in more people visiting their physical stores.
✔️Rising Phone Inquiries: The client’s phones started ringing more frequently with inquiries about animals available. People were actively seeking information on adopting pets.
Noteworthy Achievement:
✔️During a state-issued stay-at-home order, the visitor session time for the puppy gallery saw a remarkable increase.
✔️The average visitor now spends an impressive 3 minutes and 42 seconds on the site.
✔️Each visitor explores an astonishing 16 pages of the puppy gallery, demonstrating a genuine interest in the pets.
In summary, our (AdsGen Media) collaboration with the local pet store exemplifies the incredible potential of Google Ads, even for businesses without eCommerce capabilities. With strategic finesse, we connected the store with its passionate audience, driving not just clicks but actual results. The local pet store is no longer a hidden gem; it’s a thriving online and offline hub for pet lovers.
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